Teaching
I design classrooms where students connect communication theory with everyday experience, develop confidence through practice, and produce work they can carry beyond the course.
Teaching philosophy
My teaching begins with the belief that students learn more deeply when they can test ideas, make choices, receive feedback, and try again. I combine clear instruction with discussion, collaborative activities, presentations, and project-based learning.
I also recognize that students enter the classroom with different levels of confidence and experience. In public speaking, for example, I have worked individually with students experiencing serious speaking apprehension, using repeated practice and supportive feedback to help them build confidence.
Whether students are developing a speech, analyzing a platform, or building an advertising campaign, I want them to understand why their decisions matter and how communication shapes public life.
Courses
My teaching connects advertising, social media, audience analysis, public communication, creative strategy, and professional skill development.
Students examine how brands use digital platforms, social media, influencers, paid content, audience engagement, and visual storytelling. The course connects platform strategy with practical campaign planning and content development.
Students learn the foundations of advertising, including audience segmentation, brand positioning, integrated brand promotion, creative strategy, media decisions, ethics, and campaign development.
Students develop research, organization, delivery, persuasion, audience awareness, and speaking confidence through presentations, collaborative activities, repeated practice, and constructive feedback.
Teaching practice
Each course combines structure with room for exploration. Students know what they are learning, why it matters, and how each activity contributes to the larger course goals.
Discussions and activities give students a clear reason to contribute, apply course concepts, and learn from one another.
Students rehearse important skills before major assignments, reducing uncertainty and creating space for improvement.
Feedback identifies what is working, what needs attention, and what students can do next.
Projects help students produce speeches, strategies, campaigns, and portfolio materials with value beyond a final grade.
Inside the classroom
Students learn through short challenges, group problem-solving, client-centered projects, presentations, peer feedback, and reflection.
Teams develop a communication strategy around a real or proposed client.
Students translate audience research into practical creative and strategic decisions.
Students practice opening a speech with clarity, confidence, and purpose.
Groups present persuasive ideas, defend their decisions, and respond to questions.
Teaching conversations
I welcome conversations about communication pedagogy, advertising education, active learning, course design, student belonging, and collaborative teaching projects.